Best Places to visit in Japan in Summer (2023)

As we get ready to dive into the sultry summer of 2023, it’s time to plan an unforgettable journey through Japan’s sun-soaked landscapes, vibrant festivals, and off-the-beaten-path night-time wonders.

Before we get into some regional specifics, one of the best things in Japan during the summer are the endless rice fields. The grass is a dark, healthy green and it's long enough that it blows like an ocean wave in the wind. You can see the wind literally ripple across the fields, and it's one of the most calming and peaceful experiences on offer. The intense summer humidity and sun adds to the sensual experience, and it's truly well worth seeking out. Generally, to find a town with rice fields, just pick any rural town on a map. It'll probably be about 40 minutes by train in any direction away from the major city you're staying in.

So anyways, no more nerding out about rice fields (but seriously, go find them). Let's get into some regions and things to do that are perfect for summer in Japan.  

Experience Beach Bliss in Okinawa

First, let's jet off to a tropical paradise: Okinawa. Embraced by the East China Sea and the Pacific Ocean, Okinawa offers over 150 islands, each boasting a unique blend of natural beauty and rich history. When it comes to crystal-clear waters and gleaming sands, Okinawa is in a league of its own.

Kick-start your beach-hopping adventure in the main island of Okinawa, perhaps at the stunning Emerald Beach, and gradually make your way to the lesser-known gems like Kondoi Beach in Taketomi Island. This remote haven boasts waters so clear you can see the coral reefs and tropical fish from the shoreline. Dive, snorkel, or simply laze on the beach, soaking up the Okinawan sun.

Okinawa also hosts the unique culture of the Ryukyuu people, which is totally different from mainland Japan. The Okinawans are fiercely proud of their roots, and you know what that means? Loads of opportunities to explore and experience the culture further. Clearly, the Okinawans are island folk and summer is their speciality – they know how to make the most of it and how to chill the heck out.

If you've got the time to fly down south, it's highly recommended, but slot it in a spot to give you a quick break from the mainland before returning.

Hokkaido: A Cool Summer Escape

Next, let’s escape the tropical heat and head north to the cool climes of Hokkaido. Japan's northernmost island, Hokkaido is an ideal destination for those seeking a break from the scorching summer. With temperate weather, verdant landscapes, and unique wildlife, Hokkaido presents an idyllic summer retreat.

Stroll through the sprawling lavender fields in Furano, bask in the vibrant colours of flower gardens in Biei, or embark on a wildlife excursion in Shiretoko National Park, a UNESCO World Heritage Site. Add to this the delectable local cuisine, like freshly caught seafood and juicy Hokkaido melons, and you've got a recipe for a memorable summer getaway.

Similarly to Okinawa, Hokkaido has their own unique ethnic and cultural group known as the Ainu. If you're into culture and want to dive deeper into Japan's past and its diverse ethic groups (contrary to the often stated 'Japan is a nearly 100% homogenous society' claim), Hokkaido is the place to go.

Oh, did we mention that Hokkaido isn't fucking boiling like the rest of Japan in summer? Seriously, it gets unbelievably hot out here in the summer. But Hokkaido, it's nice and mild. Good enough reason to go. Plus it has the best nature in Japan.

Celebrate Japan's Sizzling Summer Festivals

In Japan, summer is synonymous with matsuri (festivals), each more vibrant and energetic than the last. Among the cornucopia of events (cornucopia is a real word, okay. It means 'abundant supply', but 'cornucopia' makes me feel smarter), Gion Matsuri in Kyoto and Aomori Nebuta Matsuri demand special attention.

Gion Matsuri, a month-long festival, culminates in a grand parade of floats adorned with intricate tapestries and traditional musical performances. It's a living testament to Japan's rich cultural heritage.

Aomori Nebuta Matsuri, on the other hand, is a visual spectacle unlike any other. The festival features massive, intricately designed floats depicting gods, mythical creatures, and historical figures. Lit from within, these floats parade through the city against the night sky, creating an unforgettable scene.

Oh, and let's not forget: In summer, the Japanese like to light. The sky. The fuck. Up. For real real. You'll hear and see some of the most intense displays of fireworks in your life. I don't care how many 4th of July's you've lived through. Japan goes HAM on the fireworks, and you'll see it throughout the summer.

Nagoya: Discover the Underrated Fun Factory

Now, let's switch gears and talk about a city that's often overlooked in typical Japan itineraries. Nestled between Tokyo and Kyoto, Nagoya has a unique allure, especially for those who love to explore the road less travelled. People love to repeat the trope that there's nothing to do in Nagoya and it's just a stop-over city. Straight nonsense. What is true is that Nagoya's best things bubble below the surface. They aren't immediately apparent. The joy of Nagoya isn't found in a massive red temple on a hill, or little pastry shops pumping the smell of matcha pancakes into the air. You need to dig a little deeper, and so you should... 

Join the Legendary Nagoya Pub Crawl

Every Saturday night, Nagoya morphs into an electrifying party venue. Thanks to the Nagoya Pub Crawl, the city's entertainment district of Sakae buzzes with energy and camaraderie. This event isn't just a pub-hopping spree - it's an immersion into Nagoya's nightlife culture.

The Nagoya Pub Crawl brings together locals and tourists, breaking barriers over shared laughter, stories, and drinks. It's a chance to discover Nagoya's hidden gems, sample its renowned culinary offerings, and perhaps pick up a bit of the local dialect, Nagoya-ben. Whether you're a party connoisseur or a first-timer, the Nagoya Pub Crawl promises an unforgettable summer night. There are enough drinks included to keep the momentum going,

Climb Mount Fuji for an Unforgettable Sunrise

Feeling adventurous? Consider ticking off a unique bucket-list item - climbing Mount Fuji. This iconic symbol of Japan opens its trails in summer, offering those who reach its peak an ethereal sunrise view. The sight of the sun rising over the "Land of the Rising Sun" is truly awe-inspiring, a testament to the country's timeless beauty.

Do bear in mind, though, this isn't a casual hike. Prepare well, respect the mountain and its surrounding environment, and ensure you're in good physical condition before embarking on this adventure.

In fact, we highly recommend you research and select your route beforehand. When I first arrived in Japan, I was told that hiking Fuji is easy. "Even 80 year old grandma's do it!" was repeated to me many times. So a group of friends and I hopped into a car, found a convenient parking spot at Gotemba, and proceeded to get our ass handed to us during a night hike. 5 of us started the hike and we dropped off like flies at varying points. 2 of us made it to the top and nearly died in the process. No exaggeration – I saw an apparition of my grandfather as I approached the summit.

Maybe you're super keen to see your now-past relatives again. If so, by all means, just throw the dice and hit up Fuji in a pair of jeans. But if not, make a plan and take a bottle of water or 5. 

Conclusion: Your Perfect Japanese Summer Awaits

And there you have it - a summer 2023 adventure plan that takes you from the tropical beaches of Okinawa to the vibrant streets of Nagoya. From the sun-kissed mornings on Mount Fuji to the electrifying nights in Sakae. So, pull out those calendars, start jotting down notes, and prepare for a summer in Japan that you'll reminisce for years to come.

See you in Nagoya, perhaps at the onset of a memorable Saturday night, toasting to an extraordinary summer in an extraordinary land. Here's to a summer full of new experiences, new friendships, and unforgettable memories.

Until then.